VOL.I

The first volume, Space Cowboys, was born from the collaboration between Rodeo and the accessories brand Ineden, masterfully blends western influences with futuristic aesthetics. The silver tones and metallic elements of Ineden’s necklaces serve as the cornerstone of this theme, evoking a space-age reinterpretation of cowboy culture.

The event’s setup further amplified this vision, with chain mail curtains and reflective wallpaper reminiscent of Andy Warhol’s Factory. This choice of décor not only paid homage to the avant-garde artistic movement but also reinforced the concept of a boundary-pushing, hybrid aesthetic that merges tradition with innovation.

A key aspect of the event was the integration of custom-made pieces from the brand, worn by both the staff and many guests. This full commitment to the country space aesthetic transformed the gathering into an immersive experience, where fashion, art, and music collided to create a futuristic western dreamscape. The collaboration between Rodeo and Ineden thus proves that western culture can transcend its historical roots, evolving into a bold, modern narrative that resonates with contemporary audiences.