VOL.II

The collaboration between Rodeo and the hat brand Hattitude for the launch of Vol. II “Texas Hold’Em” represents a fusion of fashion, western culture, and contemporary music. The inspiration from the Old West is not just an aesthetic reference but a true stylistic statement that celebrates the era’s iconic accessories, reinterpreting them in a modern key.

Guests, by customizing their looks with feathers and ropes, contributed to making the evening an immersive experience, turning the event into an authentic tribute to western charm. The atmosphere was further enhanced by the evening’s soundtrack: Beyoncé’s new country single, Texas Hold’Em, which sealed the union between tradition and musical innovation.

The event’s sold-out status is not just a numerical milestone but a sign of the audience’s strong interest in a narrative that blends fashion, music, and culture. Through this collaboration, Rodeo and Hattitude demonstrate that western style is not merely a nostalgic reference but a current trend capable of influencing various creative fields.